2 reasons why AdzZoo made the right choice marketing mobile to the local market
December 28, 2011 
Alex Weiss 
Andrew Shotland wrote a great post on the searchengineland.com blog today called Mobile: The Ghost Of Future Local SMB Marketing . The 2 main points I got out of it were in the form of the following images.
The first shows that even the 56% or so of small businesses that have a website, need help with them and the 2nd shows how much cheaper a Google Adwords campaign can be when the campaign is run on mobile. Perfect aim by AdzZoo! (Click Read More >> for the full article) ~ Alex Weiss
“If I could work my will, every idiot who goes about with ‘Local Online Marketing” on his lips, should be boiled with his own pudding, and buried with a stake of holly through his heart. He should!” – Ebenezer Scrooge
Tis the season to contemplate the future of the local Web marketing for small businesses (SMBs) my friends. For all of you tight-fisted hands at the grindstone, 2012 is loaded with opportunity. But are you going to be a Marley, the walking dead bogged down by the chains of your past, or a reborn Scrooge, dancing in the streets in your pajamas?
“There is never enough time to do or say all the things that we would wish. The thing is to try to do as much as you can in the time that you have. Remember Scrooge, time is short, and suddenly, you’re not here any more.” – The Ghost of Xmas Present
The Ghost Of Present Local Web Marketing
I know, I forgot the Past. The Past is done. Move on already. Local Web Marketing was and is a simultaneously compelling and confusing opportunity for small business marketers. Some present-day stats to consider – courtesy of BIA/Kelsey’s Local Commerce Monitor study released earlier this month at the ILM West conference:
SMBs Are Spending An Increasing Amount Of Marketing Budgets Online 
87% of SMBs surveyed are spending 24% of their marketing budgets online. In a recession/post-recession/whatever you want to call this thing we’re in. Where do you think that number is heading? Certainly not down (ok it went down this year, but the long term trend is up).
If you are not focused on the Web not only are you missing out on a lot of the action, you are getting totally served by your competition who is already there.
But SMB Websites Suck! 
Can you believe only 13% of SMB websites have a local phone number on their home page? I sure can. Think of all the missed opportunities. I often hear SMBs say that they don’t care about clicks to their website, all they care about is calls and people walking in the door. Well, this stat, along with the general crappiness of most SMB sites says that they really don’t care about any of it.
Forget about SEO, social media and other fancy-pants ways to get customers online. Spend a little time on your website, figure out what it is you want the customer to do there (e.g., call you) and make sure the primary thing it does is help the customer do it (e.g. put your frigging phone number on the home page).
So the Present is a bit bleak. But again, let’s move on and focus on the future:
“Ghost of the Future, I fear you more than any spectre I have seen.” – Ebenezer Scrooge
The Future Is Mobile Baby
When it comes to local search, mobile is quickly becoming where it’s at. Cases in point:
- 40% of Google’s mobile search queries (about 1 billion/month) have local intent
- 40% of Yelp’s Traffic is Mobile
- 42% of moms with smartphones use them for shopping
…and on and on and on.
Now I know what you’re thinking. It’s too early. It’s not for my type of business. There’s not enough volume, etc. Well, in a sense that all may be true. The mobile marketing biz is in its infancy, but out of the mouths of babes consider the following:
1. As mentioned above, mobile search volume continues to grow at an astronomical pace, and the new smartphones unleashed over the holidays should keep that trend going.
2. Mobile-optimized websites should have a natural advantage in mobile SEO. Why wouldn’t Google and Bing want to send a mobile phone user to a mobile site instead of a normal website?
3. The competition for mobile advertising at a local level is low. Most of your competition can barely wrap their heads around standard search advertising, let alone mobile advertising. This means that a mobile AdWords campaign are cheaper on a per-click basis.
Check out the following list of common local search keywords and the comparison of their CPC for desktop queries v. mobile queries: 
According to AppStack, a SMB mobile marketing start-up (Full disclosure: I am an advisor to AppStack), local mobile advertisers are currently saving about 50% on cost-per-click via Mobile AdWords on a consistent basis. Now I don’t know about you, but when I see I can save 50% off my ad budget and get the same clicks, I pay attention.
Mobile-optimized websites can convert mobile traffic at much higher rate. According to Google, mobile optimized ad campaigns can see a 49% increase in conversions. Combine this with a lower cost-per-lead and you are looking at big potential savings on your cost-per-conversion.
So my advice to you, dear reader, is to explore mobile this year. See if it works for you. At the very least, optimize your site for mobile traffic. Make sure your phone number is displayed prominently and offer a limited set of options for visitors that will look good on a phone browser.
And for those of you who choose to ignore the mobile in 2012 here’s one last quote:
“I’m just mad because I’ve lost my money… my shineys.” – Scrooge McDuck
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Related Topics: Local Search | Search Marketing: Local Search Marketing | Search Marketing: Mobile
About The Author: Andrew Shotland is the proprietor of Local SEO Guide, a local search engine optimization consulting company specializing in yellow pages seo and local directory search—the blog is pretty fabulous too. See more articles by Andrew Shotland
A slide show of photographs of cultural highlights from this week.
Today, the related AP story takes artificial solace in GM’s move, claiming that “Although the Volt has not been a big seller, the low-emission vehicle has improved GM’s reputation for innovation.
” It also found someone to moan about how “the perception of a safety risk has hurt sales.
” Fires will tend to do that. I was dry retching too. It’s important to have high expectations, or high standards for yourself and what you’re doing, but low expectations for the outcome of that is usually what I think will make you happier. No, your point was that Republican values comprise calling women who want their sexual activity subsidized “sluts.” You mentioned Rush *as evidence* of this.
What does Darkseid think about this? Stir in the milk mixture and
beat until smooth and blended well. Vielmehr wird durchgängig gefordert, dass wir, die “Altdeutschen”, gefälligst
unsere Einstellung zum Islam zu ändern haben. Abhisit is desperate to
change that, promising policies straight out of Thaksin’s populist playbook,
including a 25 percent increase in the minimum wage, diesel and cooking gas subsidies, and free electricity for the poor.
That’s what Wizards has said it wants to do and I support them.
If they haven’t already. Denne ble sett over Sandefjord i Nord vestlig retning.. I don’t know why I didn’t think of looking for a David Lebovitz recipe earlier, he did write a book on chocolate and a desserts cookbook after all. “They will first give the patient an injection, which will put them into a deep sleep, then a second injection follows, which will stop their breathing and heart beat,” De Jong said. The dog control officers were required to Volunteer their time to the approved organization and prioritize the work to the approved organization.
Regardless, Google’s new privacy policy should be the least
of your worries. You may use the navigation above to
find your way again or… We Sell original brand new electronics products for sale, such as
mobile phones,cameras,and dj equipment,they
comes with full company accessories,also comes with 1 year
international warranty. Or you can do what we did and meet your realtor
through social media. The original ordinance aimed to reduce the number of plastic bags used in the city annually,
which was estimated to be 180 million bags in 2007.
I think the playerbase is growing tired of the plot contrivance of
an Alliance/Horde war so Bliz has to create internal divisions with the Horde to keep interest.
Yeah, I understand Cho was a problematic nominee, and certainly his comments about the Cheonnan
sinking pissed off a lot of people — on the left and right,
but he’s also a seasoned, internationally respected litigator and is well-known in international arbitration
circles, so to conclude that he’s somehow unqualified seems to
me a stretch and a result of gamesmanship and sharp practice by the GNP/NFP.
Coins are available individually from the Perth Mint
website with current prices for the 1/25 ounce coins at AUS $132.
00, the 1/10 ounce coins at $299.00 and the 1/2 ounce at $1,359.
00. February’s record month was bolstered by steep Impreza and WRX/STI sales.
saya selaku fans, yang menantikan kabar terbaru dari sang maestro benar benar merasa bangga bahwa selain jagoannya seorang maestro, ada juga fans maestro disini yang dapat memberikan informasi terbaik.
Among them was the chthonic serpent Xalpen who arose from
deep in the earth, causing the ceremonial hut to shake and flames to spit forth.
Each of those members then have their own personalized circle of trusted friends, and so on.
This risks introducing school children to a ‘narrow’ view of technology at
the expense of the technological diversity nations need for economic growth.
Even Andrew Revkin at his New York Times Blog can’t find his way to label actions as they should be labeled.
Either our economy gets cleaner, faster, and more fair, or it dies.
Even in the burgeoning underground comics scene, however, women were still subject to
the men with the pen: “Sadly, most of the male underground cartoonists understood as little
of the new women’s movement as the newspapers did, and reacted to what they perceived as a threat by drawing comix filled with graphic violence directed mostly
at women” (85). Herberg blamed the court’s backlog for the delays in bringing the 2005 case to trial. One last thing, I saw a recent interview with Danica where she said how much she likes doing the Go Daddy commercials and expressing her sexy side. #TGChat <what are the oxfam events? Many members have expressed support both for this legislation, and for the underlying policy that it codifies.
Schools not prisons! No small task, but here are ten young actors
we think would thrive in this role. Listen, your blog is
neat. The SDU is charged to bring down wait times in Emergency Departments (EDs) and for public hospital treatment – with some success
in EDs in December and January, yet numbers were last week very high again for
EDs, the Mater hospital reached level four of its escalation
plan last week and stories in the news about high numbers of children waiting in EDs.
Thanks so much for sharing, her life with us.
Accuracy in Media pays tribute to Andrew Breitbart, who died Thursday at the age of 43.
I promise you this; You will outlive the bastards.
There’s clearly good money to be made in political advertising; where do I sign up? “She knows she made a mistake,” he said this morning. I wince as he lights a gas hob.
This is far from the first time we’ve had to report on
such shenanigans at airports, and unfortunately, it’s unlikely to be the
last. Read more about the game here . I don’t know, how much author took
liberty while writing this novel compare to epic novel - Iliad
but I loved this novel so much and enjoyed it.
The real race will be in standardization, where the mobile industry has a head-start.
The Disabled American Veterans Flight Team is coming to the Florida International Airport to raise awareness about
its mission to help veterans.
Or to touch on the matter lightly instead of going into it thoroughly, so as to keep on good
terms. both in drugs and in human terrorists!! (*looks at page on
left admiri–* Naked body what?! Figures from the Tax Foundation that year revealed the state’s
estimated tax burden was 11.9 percent, the ninth highest
in the nation. 311.
Toews, who also was involved in a one-car crash last
Thursday, was last in the lineup Feb. This list was compiled by Mfonobong Nsehe of the
Forbes Magazine and it compiles the 10 young people who possess a huge
influence in Africa’s political and business circles.
Then I reread the post, saw that it wasn’t describing a moving mocking stupid, clueless
racists, and it quit being funny. Lashing back at criticism from Beijing, the Dalai Lama on Tuesday said China needs
to thoroughly investigate the causes of self-immolations by
Tibetans and blamed “narrow-minded Communist officials”
for seeing Buddhist culture as a threat. That
is something that cannot be quantified or even analyzed
ahead of time.
Chuck Noll was 1-13 with the Pittsburgh Steelers in 1969,
and Bill Walsh 2-14 with the San Francisco 49ers in 1979.
- Never take clothes or shoes you don’t wear often at home thinking you will wear them while traveling
(for example a nice but uncomfortable dress) – in travel you will prefer even much comfort
than at home. Perhaps unnervingly, researchers at
the Sanger Institute in Cambridge where the genome was sequenced,
found that a “high level of genomic instability has not been required for
the cancer to become transmissible.” In other words it did
not take a great deal of genetic rewiring for the cancer to become
contagious. These kids are cowboys and cowgirls at heart.
All of this assumes that the Romans had special expertise
in conquest and social control, and for the most part they did.
y has experienced phenomenal growth thanks largely to rapid expansion in
the labour-intensive manufacturing sector. I’m not proposing that
development should be altogether halted; but the rampant over-development that is driving Vancouver families to the
financial brink, just before driving them out completely, is ultimately going to rob this city of
its designation as one of the most livable cities in the
world. Because NBNCo is required to deliver (at this time) a 7% return, when measured against the existing incumbent Telstra, and taking into account the anticipated market penetration of NBNCo (that is, 100% of the Australian population minus those that opt for
alternative technologies) I would hope that you have some solid numbers to back up your “view”
that it’s going to be “worth a lot less”,
because the existing incumbent’s view would disagree with you, as you may find out if you happen to gain power and attempt to bargain with them.
Auerbach however wanted the pair to be able to retire for the only team they had ever played for, as a reward
for their three NBA Titles. 6- Feverish worry over that
awful African warlord.
Complete with a two-story stainless steel slide, the company’s four floors of office space and 6,000-square-foot showroom at Terminus 200
are a finalist in the Design category for Atlanta Business Chronicle’s 2011 Best in Atlanta Real Estate Awards.
Lincoln Mitchell is a lifelong baseball fan who spent much of his youth
freezing at Candlestick Park. i Light Marina Bay will open nightly from 7.
30pm to 11.00pm from 9 March to 1 April 2012. That is the unfortunate set of circumstances Jackson was faced with as he played out the final year of his contract in 2011.
But they fell in love, married, and had a son (Jason Lake).
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