Category Archives: AdzZoo
I found a very complete and detailed explanation of the GKT (Google Keyword Tool) at http://www.webranking.com/blog/google-adwords-keyword-tool-launches-updates-adds-new-features-changes-user-interface. Below are the topics covered in the blog post and I also included links to the other GKT topics covered byPaul Kragthorpe. ~ Alex Weiss
Google AdWords Keyword Tool Update: Adds New Features & Changes UI – by Paul Kragthorpe
- New Keyword Level Feature
- AdWords Keyword Option
- Google Insights for Search
- Exclude Term
- Show More Like This
- Page Size
- “Go to Page” option:
- ‘View as text’ drop down menu
- “More like these” button
- Using the ‘More like these’ drop down on the selected keywords
- Is the Google AdWords Keyword Tool More Accurate?
- Related posts:
- Google Changes Keyword Tool, Adds Local Search Volume
- Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad
- Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior
- How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor
by Mike Brooks, www.MrInsideSales.com
Detectives are some of the best qualifiers and listeners on the planet. I mean think about it: they have to get suspects to reveal information that they DON’T want to talk about! How do they do it?
I once heard an interview with a police detective that I still talk about and reference today. The detective was talking about various interrogation techniques, and he said something that I thought was brilliant and totally applies to the importance of listening while selling over the phone (or in person for that matter).
The detective said that when you ask a question of a suspect, you should
I love a disruptive message – one that I didn’t hear before nor did I expect to hear it now. The blog post below is by Surojit Chatterjee, Senior Product Manager, Mobile Ads. The following is what made me turn my head. ~ Alex Weiss
“Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.”
Get ready for considerably higher mobile marketing budgets in 2012
By Giselle Tsirulnik January 13, 2012
The blog post below is over 6 months old but it is a good way to show how important it is to use NetCare. It’s a way to talk about the best practices recommended by SEO experts to get ranked higher on Google Places and perhaps even on page 1 of Google Places. NetCare does numbers 1-5 and can help teach how to do numbers 6 & 7 ~ Alex Weiss
5th January 2012 – Posted by Derek Johnson in http://www.tatango.com/blog/smartphone-ownership-statistics/
Only 43% of all mobile users have a smartphone, but when you look at recent numbers from the Q3 Nielsen Report, mobile users 25-34 years old tell a very different story. 62% of mobile phone users between 25 and 34 years old now own a smartphone.
What’s crazy is that back in Q3 of 2010 that number was only 41%, which means over the last year this age group has increased ownership of smartphones by a ridiculously massive 21%. It’s now fair to say that if you are in the 25-34 year old age group and don’t own a smartphone, you are officially in the minority.
Below is a chart representing smartphone penetration by age group from 2010 Q3 to 2011 Q3.
Tuesday, January 11, 2011 | 11:18 AM
When you’re out and about, is your phone your go-to computer?
If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you’re not alone–mobile search is growing fast. Over the past two years, Google’s mobile searches have grown by more than five times. Furthermore, in the third quarter of 2010, Google mobile searches jumped 130% year over year.
Mobile Statistics in the Keyword Tool
Our thanks to Jim Douglas who supplied the following chart to get us on the right track as we start 2012.
|What’s Your Selling Time Worth ???|
|If you earn
|Every minute is worth||In a year
1 hour a day
|$ 2,000.00||$ 1.02||$ 0.02||$ 250.00|
|$ 2,500.00||$ 1.28||$ 0.02||$ 312.00|
|$ 3,000.00||$ 1.54||$ 0.03||$ 375.00|
|$ 3,500.00||$ 1.79||$ 0.03||$ 437.00|
|$ 4,000.00||$ 2.05||$ 0.03||$ 500.00|
|$ 5,000.00||$ 2.56||$ 0.04||$ 625.00|
|$ 6,000.00||$ 3.07||$ 0.05||$ 750.00|
|$ 7,000.00||$ 3.59||$ 0.06||$ 875.00|
|$ 7,500.00||$ 3.84||$ 0.06||$ 937.00|
|$ 8,000.00||$ 4.10||$ 0.07||$ 1,000.00|
|$ 8,500.00||$ 4.35||$ 0.07||$ 1,063.00|
|$ 10,000.00||$ 5.12||$ 0.09||$ 1,250.00|
|$ 12,000.00||$ 6.15||$ 0.10||$ 1,500.00|
|$ 14,000.00||$ 7.17||$ 0.12||$ 1,750.00|
|$ 16,000.00||$ 8.20||$ 0.14||$ 2,000.00|
|$ 20,000.00||$ 10.25||$ 0.17||$ 2,500.00|
|$ 25,000.00||$ 12.81||$ 0.21||$ 3,125.00|
|$ 30,000.00||$ 15.37||$ 0.26||$ 3,750.00|
|$ 35,000.00||$ 17.93||$ 0.30||$ 4,375.00|
|$ 40,000.00||$ 20.49||$ 0.34||$ 5,000.00|
|$ 50,000.00||$ 25.61||$ 0.43||$ 6,250.00|
|$ 75,000.00||$ 38.42||$ 0.64||$ 9,375.00|
|$100,000.00||$ 51.23||$ 0.85||$12,500.00|
|Based on 244 eight – hour working days.|
Andrew Shotland wrote a great post on the searchengineland.com blog today called Mobile: The Ghost Of Future Local SMB Marketing . The 2 main points I got out of it were in the form of the following images.
The first shows that even the 56% or so of small businesses that have a website, need help with them and the 2nd shows how much cheaper a Google Adwords campaign can be when the campaign is run on mobile. Perfect aim by AdzZoo! (Click Read More >> for the full article) ~ Alex Weiss
The following is from the files of The Brooks Group, a really great sales support website. ~ Alex Weiss
More than 60% of salespeople we polled recently told us that their sales managers “seldom” or “never” join them on sales calls for the purpose of helping them develop their sales skills. Many salespeople just aren’t getting real-time, personalized coaching and course-correction they need to improve their sales volume and margins. If this situation sounds like yours, don’t just blame your sales manager—it’s also incumbent on you as a professional salesperson to improve your own skills and get better results.
When you take charge of your own development, you’ll begin reaping the rewards quickly. So why not start on your next sales call? Feel free to print out the questions below to use as your own sales audit. After each sales call, answer each question fully. Be sure to look for patterns from call to call. Be honest with yourself — not just about your weaknesses, but your strengths. Seek coaching or advice from trusted peers, mentors, or formal training sources to help you increase your abilities in problem areas. Make the most of your strengths by bringing them to bear on