Category Archives: AdzZoo

New changes to the Google Keyword Tool

February 29, 2012  

I found a very complete and detailed explanation of the GKT (Google Keyword Tool) at http://www.webranking.com/blog/google-adwords-keyword-tool-launches-updates-adds-new-features-changes-user-interface. Below are the topics covered in the blog post and I also included links to the other GKT topics covered byPaul Kragthorpe.  ~ Alex Weiss

Google AdWords Keyword Tool Update: Adds New Features & Changes UI – by Paul Kragthorpe

  • New Keyword Level Feature
  • AdWords Keyword Option
  • Google Insights for Search
  • Exclude Term
  • Show More Like This
  • Page Size
  • “Go to Page” option:
  • ‘View as text’ drop down menu
  • “More like these” button
  • Using the ‘More like these’ drop down on the selected keywords
  • Is the Google AdWords Keyword Tool More Accurate?
  • Related posts:
Posted in: AdzZoo, Alex Weiss, Likes Local  
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How to Listen like a Detective

January 31, 2012  

by Mike Brooks, www.MrInsideSales.com

Detectives are some of the best qualifiers and listeners on the planet.  I mean think about it: they have to get suspects to reveal information that they DON’T want to talk about!  How do they do it?

I once heard an interview with a police detective that I still talk about and reference today.  The detective was talking about various interrogation techniques, and he said something that I thought was brilliant and totally applies to the importance of listening while selling over the phone (or in person for that matter).

The detective said that when you ask a question of a suspect, you should

Posted in: AdzZoo, Alex Weiss, Likes Local  
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Disruptive messages

January 17, 2012  

I love a disruptive message – one that I didn’t hear before nor did I expect to hear it now.   The blog post below is by Surojit Chatterjee, Senior Product Manager, Mobile Ads.  The following is what made me turn my head. ~ Alex Weiss

“Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.”

Posted in: AdzZoo, Alex Weiss, Likes Local  
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Mobile buggets will get more money

January 15, 2012  

Get ready for considerably higher mobile marketing budgets in 2012

By Giselle Tsirulnik   January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.
Mobile channels such as advertising (search and display), apps and mobile Web sites will rake in the most in spend for brands and retailers. The exponential raise in smartphone uptake is indicative of the importance mobile will soon play in the marketing mix.
“It starts with consumer behavior. Every indicator says
Posted in: AdzZoo, Alex Weiss  
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What does NetCare do to help NetCare clients get ranked higher on Google Places

January 08, 2012  

The blog post below is over 6 months old but it is a good way to show how important it is to use NetCare. It’s a way to talk about the best practices recommended by SEO experts to get ranked higher on Google Places and perhaps  even on page 1 of Google Places.   NetCare does numbers 1-5 and can help teach how to do numbers 6 & 7 ~ Alex Weiss

Top 7 Tricks to Rank in Google Places

If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts of the page for a search term. So even if you rank first for a certain keyword, you could see three to six Google Places ranking above you. The question is, what tricks can you use to secure your spot?
1. Set Up  -  First of all you have to set up your business page, which can be done by completing your profile on Google Places. All you need is a Google Account which is free and easy to set up, then onto the more interesting stuff.

2. 

Posted in: AdzZoo, Alex Weiss, NetCare  
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62% of 25-34 Year Olds Own Smartphones

January 05, 2012  

5th January 2012 – Posted by Derek Johnson in http://www.tatango.com/blog/smartphone-ownership-statistics/

Only 43% of all mobile users have a smartphone, but when you look at recent numbers from the Q3 Nielsen Report, mobile users 25-34 years old tell a very different story. 62% of mobile phone users between 25 and 34 years old now own a smartphone.

What’s crazy is that back in Q3 of 2010 that number was only 41%, which means over the last year this age group has increased ownership of smartphones by a ridiculously massive 21%. It’s now fair to say that if you are in the 25-34 year old age group and don’t own a smartphone, you are officially in the minority.

Below is a chart representing smartphone penetration by age group from 2010 Q3 to 2011 Q3.

Posted in: AdzZoo, Alex Weiss  
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Want number of searches made on mobile devices?

January 04, 2012  

The Keyword Tool helps you go mobile

Tuesday, January 11, 2011 | 11:18 AM

When you’re out and about, is your phone your go-to computer?

If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you’re not alone–mobile search is growing fast. Over the past two years, Google’s mobile searches have grown by more than five times. Furthermore, in the third quarter of 2010, Google mobile searches jumped 130% year over year.

Given the growth of mobile search, it’s no surprise that more and more of you are looking to capitalize on the mobile advertising opportunity. If you’re already a mobile advertiser or if you’re looking to make your jump onto the small screen, your job has just gotten easier.

Mobile Statistics in the Keyword Tool

The Keyword Tool now helps you build a better keyword list to target mobile users. Under “Advanced options,” you can now search for keywords for devices with mobile WAP browsers, mobile devices with full Internet browsers (think iPhone and Android phones), or all mobile devices (sum of devices with WAP browsers and devices with Internet browsers).
When you do a keyword search, the statistics you see for Competition, Global and Local Monthly Searches, and Local Search Trends are all specific to the device or devices that you’ve selected.
Posted in: AdzZoo, Alex Weiss  
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How much is your time worth?

December 29, 2011  

Our thanks to Jim Douglas who supplied the following chart to get us on the right track as we start 2012.

What’s Your Selling Time Worth ???
If you earn
per year		 Every hour
is worth		 Every minute is worth In a year
1 hour a day
is worth
 $    2,000.00  $     1.02  $    0.02  $     250.00
 $    2,500.00  $     1.28  $    0.02  $     312.00
 $    3,000.00  $     1.54  $    0.03  $     375.00
 $    3,500.00  $     1.79  $    0.03  $     437.00
 $    4,000.00  $     2.05  $    0.03  $     500.00
 $    5,000.00  $     2.56  $    0.04  $     625.00
 $    6,000.00  $     3.07  $    0.05  $     750.00
 $    7,000.00  $     3.59  $    0.06  $     875.00
 $    7,500.00  $     3.84  $    0.06  $     937.00
 $    8,000.00  $     4.10  $    0.07  $  1,000.00
 $    8,500.00  $     4.35  $    0.07  $  1,063.00
 $  10,000.00  $     5.12  $    0.09  $  1,250.00
 $  12,000.00  $     6.15  $    0.10  $  1,500.00
 $  14,000.00  $     7.17  $    0.12  $  1,750.00
 $  16,000.00  $     8.20  $    0.14  $  2,000.00
 $  20,000.00  $    10.25  $    0.17  $  2,500.00
 $  25,000.00  $    12.81  $    0.21  $  3,125.00
 $  30,000.00  $    15.37  $    0.26  $  3,750.00
 $  35,000.00  $    17.93  $    0.30  $  4,375.00
 $  40,000.00  $    20.49  $    0.34  $  5,000.00
 $  50,000.00  $    25.61  $    0.43  $  6,250.00
 $  75,000.00  $    38.42  $    0.64  $  9,375.00
 $100,000.00  $    51.23  $    0.85  $12,500.00
Based on 244 eight – hour working days.
Posted in: AdzZoo, Alex Weiss  
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2 reasons why AdzZoo made the right choice marketing mobile to the local market

December 28, 2011  

Andrew Shotland wrote a great post on the searchengineland.com blog today called Mobile: The Ghost Of Future Local SMB Marketing . The 2 main points I got out of it were in the form of the following images.

The first shows that even the 56% or so of small businesses that have a website, need help with them and the 2nd shows how much cheaper a Google Adwords campaign can be when the campaign is run on mobile. Perfect aim by AdzZoo!  (Click Read More >> for the full article) ~ Alex Weiss

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted in: AdzZoo, Alex Weiss  
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Ask Yourself These 6 Questions After Every Sales Call

December 28, 2011  

The following is from the files of The Brooks Group, a really great sales support website. ~ Alex Weiss

More than 60% of salespeople we polled recently told us that their sales managers “seldom” or “never” join them on sales calls for the purpose of helping them develop their sales skills. Many salespeople just aren’t getting real-time, personalized coaching and course-correction they need to improve their sales volume and margins. If this situation sounds like yours, don’t just blame your sales manager—it’s also incumbent on you as a professional salesperson to improve your own skills and get better results.

When you take charge of your own development, you’ll begin reaping the rewards quickly. So why not start on your next sales call? Feel free to print out the questions below to use as your own sales audit. After each sales call, answer each question fully. Be sure to look for patterns from call to call. Be honest with yourself — not just about your weaknesses, but your strengths. Seek coaching or advice from trusted peers, mentors, or formal training sources to help you increase your abilities in problem areas. Make the most of your strengths by bringing them to bear on

Posted in: AdzZoo, Alex Weiss  
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