Category Archives: Likes Local
How a pro presents the Likes Local products and gets the order with one presentation
May 11, 2012 This morning I had the pleasure of introducing a member of our team, Drew Walker, who is not only a great sales person with great experience but I found out that he is a great teacher too.
He told me that the prospect gave him 15 minutes when he set the appointment but when he entered the restaurant he told him he only had 10 minutes.
Being the pro that he is, he not only made the presentation in less than 10 minutes, he also got the order for a $400 Likes Mobile campaign and a good shot at also getting a NetCare Pro order.
Drew met the owner for the first time while eating at his restaurant. His pitch, or lack of one, involved talking about the negative reviews for the restaurant he found online.
Check the video out at http://page1team.com/
Alex
Study: 95% Of Independent Restaurants Don’t Have Mobile Sites
May 09, 2012 It’s been a while since my last post but when I saw this study knew it was worth posting when I saw this statement; “What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.”. – Alex
Study: 95% Of Independent Restaurants Don’t Have Mobile Sites, Only 40% Have Online Menus
Frederic Lardinois Friday, April 27th, 2012
Restaurants just love to put Flash intros with auto-playing music and animations on their front pages. If you are trying to look at one of these sites on your mobile browser without Flash, chances are there is no way to bypass the animation and get to the information you want because the complete site was designed in Flash.
It’s not just these obnoxious animations that make accessing restaurant websites on the go a hassle, though. According to a new study by Restaurant Science, a restaurant industry information and analytics provider, only one out of eight full service restaurant chains and a depressing one out of twenty independent restaurants have a mobile website. What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.
Not having a mobile site may be
New changes to the Google Keyword Tool
February 29, 2012 I found a very complete and detailed explanation of the GKT (Google Keyword Tool) at http://www.webranking.com/blog/google-adwords-keyword-tool-launches-updates-adds-new-features-changes-user-interface. Below are the topics covered in the blog post and I also included links to the other GKT topics covered byPaul Kragthorpe. ~ Alex Weiss
Google AdWords Keyword Tool Update: Adds New Features & Changes UI – by Paul Kragthorpe
- New Keyword Level Feature
- AdWords Keyword Option
- Google Insights for Search
- Exclude Term
- Show More Like This
- Page Size
- “Go to Page” option:
- ‘View as text’ drop down menu
- “More like these” button
- Using the ‘More like these’ drop down on the selected keywords
- Is the Google AdWords Keyword Tool More Accurate?
- Related posts:
- Google Changes Keyword Tool, Adds Local Search Volume
- Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad
- Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior
- How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor
February 22, 2012 This is one of my favorite blogs because of the behind the scene insights offered its author, Nyagoslav Zhekov. This gem is buried deep inside today’s long blog post at http://www.optilocal.org/google-places-problem/interview-with-dan-austin-a-google-maps-spam-fighter/. ~ Alex Weiss, Likes Local
N: Which are the industries that use most black hat techniques?
D: Locksmiths, garage door supplier, movers, carpet and other cleaning businesses, tow services, limo and taxi services, bail bondsmen, dating services, check cashers, and any kind of service contractor (plumbing, HVAC, electrical, auto repair, etc.).
Google case studies for mobile ads
February 22, 2012 I found a great source for gof Google Mobile Ads studies. These are usually 2 page detailed overview of the results.
Check it out at http://www.google.com/ads/mobile/advertisers/case-studies.html ~ Alex Weiss, Like Local
Starwood Hotels & Resorts achieves 20x increase in mobile paid search ROI with ad extensions
February 22, 2012 I received this blog post from the Google Mobile Ads Blog. The main takeaway for me are the final stats at the end of the article, which are:
“….Starwood hotel’s hyperlocal mobile search campaign resulted in:
20x increase in mobile paid search ROI
Mobile booking growth of 20% month on month
200% increase in mobile traffic”
ClickMore… to read the entire blog post. ~ Alex Weiss
Is the ‘future’ here already for Like Mobile?
February 19, 2012 An interesting comment by Greg Sterling of Search Engine Land. “Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.”
That quote is from his blog post on 2/15/12 – 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile .
That’s the first study I have seen with more that 50% of searches for anything being done using mobile devices. Over 50% of searches on mobile was forecast by Google to happen within 2 years.
Is the ‘future’ here already for Like Mobile? ~ Alex Weiss
Manta eBook: 10 Surefire Ways to Get Your Company Found on the Web
February 12, 2012 Manta offers a free listing to businesses and good information on a regular basis. This eBook was introduced in Sept. 2011 and does a good job giving a business broad insight as to what is required plus 5 pages of Manta advertising. What it does not do is talk about mobile at all. The reason I am posting this is that it is good background information for selling the Likes Local products.
These are the 10 points covered. If you are sure you know what they entail, congratulations. Otherwise you can download the free eBook at http://www.manta.com/ebook/10surefireways ~ Alex Weiss
- Do an online search for your company.
- Remember to NAP.
- Know your business’ vocabulary.
- Don’t try keyword stuffing.
- If you invest in an SEO provider, shop around.
- When selecting an SEO provider, you’ll find
- Look at your competition.
- Set up Google Alerts for your company.
- Consider social media.
- Be responsive, get positive reviews and referrals.
What did ‘mobile search’ do at the Super Bowl?
February 08, 2012 These are my take away from the Google Mobile Ads Marketing Blog post ~ Alex Weiss
- During the Super Bowl, 41% of Google searches in the US related to Super Bowl TV ads came from mobile devices.
- Super Bowl ad related searches in the US rose 200% on desktop, 970% on tablets and a whopping 2700% on smartphones.
- When Clint Eastwood talked about “Halftime in America” in the moving Chrysler spot, smartphone searches on his name jumped nearly 5500% during the game.
- Nielsen reported in a recent study that about 40% of tablet and smartphone users in the U.S. used their devices daily while watching TV.
- Advertisers are beginning to see that mobile can deepen engagement with their brands and extend the value of their ad buy beyond the 30 seconds on air.
Google Mobile Ads Blog Tue, Feb 7, 2012 at 1:57 PM
What were you doing on Super Bowl Sunday? Like many of the 111 million people around the world who tuned into the game, you were probably lounging comfortably on your friend’s couch or sitting in a neighborhood bar with some buddies, holding a deliciously unhealthy snack in one hand… and your smartphone or tablet in the other.
Multi-tasking while watching TV isn’t new, but nowadays smartphones and tablets are
Hair Club garners 30:1 return on investment using Google mobile ads
February 07, 2012 More amazing statistics about using mobile as part of a mobile advertising campaign.
The main take away from Heir Club data —
a) 30:1 return on investment on Google mobile ads
b) 100% increase in mobile search ad clicks over the past year
c) 11% higher conversion rate from mobile ads than desktop ads as tracked via online form
~ Alex Weiss
Google Mobile Ads Blog
Tue, Feb 7, 2012 at 10:15 AM
Hair Club, with the help of agency partner Integrated Media Solutions, uses Google mobile ads as a key way to reach new customers. With 35 years of experience, Hair Club is the world’s leading provider of proven hair loss solutions. In their marketing activities, their primary goal is lead generation from their target demographic of men aged over 25 and women aged over 35.
Hair Club launched their mobile strategy by optimizing their website for mobile and leveraging Google AdWords to target specific key terms on mobile devices. Separate AdWords campaigns were created specifically for
