Category Archives: Mobile Coupons
The Qnanza USP of working with the business owners to find the best number of coupons they should make available each month will help Qnanza’s business owners avoid the problems that many of Groupon’s clients have faced.
A recent Forbes article lists the following “4 mistakes” that business owners, offering coupons, should avoid.
- Mistake #1: Treating coupon customers as second-class citizens
I received the following email update today from the Google Mobile Ads Blog. This seems to be another clear signal of a new direction for Google and it sounds like another major market segment for the AdzZoo Advantage product line. ~ AW
from:Google Mobile Ads Blog email@example.com
In September, we announced that mobile site optimization would soon become a new factor in ads quality for all campaigns running mobile search traffic. This past week, we introduced GoMo, an initiative to help businesses “Go Mobile” by giving them tools and resources to build a website that works well on smartphones. Today, we want to let you know that this new factor in mobile ads quality will be rolling out to all advertisers. Ads that have mobile optimized landing pages will tend to perform better in AdWords — they will generally drive more mobile traffic at a lower cost.
The AdWords system will
These statistics ( http://www.mediapost.com/publications/article/149652/like-it-or-leave-it.html ) are 6 months old but I think the numbers using the internet to make buying decisions will grow to include those over 35 too ~ AW
- 52% of adults under 35 visit more than two websites before checking out a local business
- 63% of respondents under 35 head to Google
- 24% visit Facebook;
- 21% look at reviews sites and
- 17% clicked on the first link on the search results page
- 8% of people said a deal is the number one thing that influences them to try a local business
Here are some very interesting statistics about smartphone owners from this blog post by Steve Smith who is the editor of Mobile Marketing Daily at Mediapost – http://www.mediapost.com/publications/article/161831/dialing-for-deals-mobile-to-play-key-role-in-holi.html ~ AW
57% had already used their phones to look up product information in the last six months
52%) had compared prices
47% had searched for coupons
40% using their devices to check store inventory
49% have redeemed a mobile coupon
24% say they have already made a purchase on their phones
Have you used your smartphone or tablet as a coupon (scanning a bar code from your screen, showing a text message or promo code to a cashier, etc.)?
Report says – “…consumers LOVE coupons and deals, and advertisers are getting new customers from them.”
I just finished the last blog post and I got an email from Borrell Associates, a marketing company with the byline, “Tomorrow’s Media, Understood Today”.
They announced a new study they did with Presslaff Interactive that will be released Thursday on a webinar that is $195 to attend.
But they gave the following information as a tease to join the webinar. (Note – the highlighting is mine) ~ AW
Embarking on the most comprehensive survey to date on coupons and deals programs, Borrell Associates and Presslaff Interactive worked through 125 media companies to reach down into local markets to gauge on consumer and advertiser opinions. The surveys were conducted between Aug. 1 and Sept. 9, 2011, and garnered 39,040 responses from consumers and 729 from local advertisers across 114 U.S. markets.
In short, consumers LOVE coupons and deals, and advertisers are getting new customers from them. Consumers’ largest source of coupons is still newspapers, but email is not far behind. Store circulars and regular mail are also significant sources of coupons. When it comes to the popular “deals” programs, 91% said they want more and 74% said they had signed up for three or more programs. Advertisers are seeing a benefit in deals programs. On average, 45% of the redemptions are from “new” customers. More than 80% of the businesses surveyed said they had not yet participated in a deals program. Only 20% said they’re not satisfied with the programs being offered by local media companies in their markets, while more than 30% said they were dissatisfied with Groupon.
This blog post was brought to my attention by our team member, AdzZoo CD Jim Douglass. Great information Jim – Thanks. Keep in mind that the AdzZoo Engage program can be used together with the Qnanza program and reach the 31% that showed a preference for receiving coupons via text or instant message. Highlights below were added. ~ AW
Consumers Love Coupons, Merchants Reap Benefits
Merchants are reaping benefits from the online coupons that they are marketing, according to a recent study that was conducted by Forrester Consulting.
“The Impact of Online Coupons and Promotion Codes” study was commissioned by coupon and deal marketplace WhaleShark Media. The study establishes a direct correlation between online coupons and increased consumer spending, and reveals that online coupons and promotion codes drive new business to merchants, reinforce brand image and influence the purchase cycle.
Additionally, the study illustrates that
It’s really funny how when you read the whole story and not just the 1st paragraph there is soooo much more to the story.
For some reason I missed the 8/31 blog post from Greg Sterling at SearchEngineLand and in the process missed the real story on Yelp and Daily Deals.
I think this all sounds confusing, how about you?
How do you think business owners thinking about creating a ‘web presence’ for their business would see value in having a trusted advisor??
- Website Effectiveness
- Your website needs to attract customers and keep them coming back For more.
- A visitor to your website typically has an attention span of only a few seconds.
- Can you easily find the benefits of the product/service?
- Is there a clear call to action?
- Are the colors and images aesthetically pleasing?
- Is the font easy to read?
- Do the menu items clearly tell you where they will take you?
- Website design and usability
- Is there an easy way to contact the business?
- Visitors who feel personally connected will be more likely to stick around
- Is there a form above the fold to capture leads from your website visitors.
- Are there links to social media?
- Traffic generation