Category Archives: NetCare

What does NetCare do to help NetCare clients get ranked higher on Google Places

January 08, 2012  

The blog post below is over 6 months old but it is a good way to show how important it is to use NetCare. It’s a way to talk about the best practices recommended by SEO experts to get ranked higher on Google Places and perhaps  even on page 1 of Google Places.   NetCare does numbers 1-5 and can help teach how to do numbers 6 & 7 ~ Alex Weiss

Top 7 Tricks to Rank in Google Places

If you’ve worked with Google in the past you’ll know just how hard it is to rank for Google Places for many searches. It’s also apparent how important Google Places have become – they often take up the top parts of the page for a search term. So even if you rank first for a certain keyword, you could see three to six Google Places ranking above you. The question is, what tricks can you use to secure your spot?
1. Set Up  -  First of all you have to set up your business page, which can be done by completing your profile on Google Places. All you need is a Google Account which is free and easy to set up, then onto the more interesting stuff.

2. 

Posted in: AdzZoo, Alex Weiss, NetCare  
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Sales closes advice from Harvard Business Review

December 15, 2011  

If you haven’t been graduated from an ivy league college, here’s your chance to breathe the rarefied air for free and close more AdzZoo sales. ~ Alex Weiss

How to Close a Sales Call

by Steve W. Martin – Wednesday December 14, 2011

Remember the last time you were being pressured into doing something you didn’t want to do? Whether the pressure came from a boss, colleague, spouse, or child, your natural response was to resist and push back. It’s human nature to resist high-pressure tactics. So, how should the closing of the sales call be structured?

Posted in: AdzZoo, Alex Weiss, Engage, NetCare, Qnanza, Training Info  
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10 Best Practices for Asking Your Customers for Google Places Reviews

December 06, 2011  

I found the link to this list of “10 Best Practices” reading Phil Rozek’s blog about his 9 Known Ranking Factors of Reviews in Google Places, which is also a great list to use for your NetCare clients. ~ Alex Weiss

9 Known Ranking Factors of Reviews in Google Places

November 28, 2011

Maybe your business has 2 reviews and sits proudly atop Google Places.

Or maybe you’ve busted your butt for 40 customer reviews but still toil at #13 on page 2 of Google.

Perhaps your competitor is outranking you…even though he has 3-star average rating and you have a 5-star average.

You’re well aware that reviews influence your Google Places ranking.  That’s as true as ever.  So what gives?

Simply this: a review is not a review.

Numbers do matter—a lot.  So does your average rating.

But Google looks at

Posted in: AdzZoo, Alex Weiss, NetCare  
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The 7 Top Traits of Successful Salespeople

November 30, 2011  

Top trait # 5 caught me off guard.  It is ‘not being gregarious’ -  which Webster defines as “having a dislike of being alone”. The article goes one to say that “Overall, top performers averaged 30% lower gregariousness than below average performers.” You can sign up for this free newsletter at http://www.raintoday.com/pages/74_manage_your_subscription.cfm?broadcastID=5675&linkID=133461&ID=258601 . ~ AW

Top Traits of Successful Salespeople

By Steve W. Martin

If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer—if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally.

Over the past decade, I’ve worked to determine just what those differences are. I have interviewed thousands of top business-to-business salespeople who sell for some of the world’s leading companies. I’ve also administered personality tests to 1,000 of them. My goal was to measure their five main personality traits (openness, conscientiousness,

Posted in: AdzZoo, blog, Engage, NetCare, Other, Qnanza, Recruiting, Training Info  
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How to take your best review on Google Places and “Feature” it

November 24, 2011  

There is a way to grab your best review on Google Places and highlight it above the fold instead of having it mixed in with the other reviews below the photos.  It’s a little technical but the results are great. Check out the following image of a Featured Review from Linda Buquet’s website.  – AW

(Double click on the image to see it clearly at full size)

How to Use Google Places Featured Review

A few days ago I wrote about an interesting new feature I found out by chance – “Featured review” on Google Places. Unfortunately, I struggled to uncover

Posted in: AdzZoo, Business Owners, Google, Google Places, NetCare, Other, Training Info  
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Customers react better to salespeople who mimic their behavior

November 21, 2011  

78% of almost anything is alot, and when we are talking about what percentage of customers are likely to buy AdzZoo products from you it pays to understand how to make that happen. ~ AW

How Science is Changing Sales As We Know It

November 18, 2011 in Prospecting, Sales 2.0, Sales Intelligence | by koka sexton

Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical advice from 1990? Sure they can give some insights and may even be able to help you with whatever is troubling you but their ability to make an impact on your health is determined on old information. Wouldn’t you rather have a doctor that is up to speed on the latest medicines, research and technology? (You don’t have to answer that.)

Understanding the science of sales and how sales intelligence can have an impact on decision makers is a major competitive advantage.

Science of Selling

There was an interesting experiment by the Universite de Bretagne-Sud in France that says people buy more from you when you act like them. By mimicking customer behavior, 78.8% of the customers ended up buying the product. Without mimicking customer behavior, buyers only made a purchase 61.8% of the time. Along with increased likelihood of buying, mimicked customers were more complimentary of the salesperson and the business.

The study abstract states:

Posted in: AdzZoo, Business Building Tips, Cold Call Training, Engage, NetCare, Qnanza, Recruiting, Training Info  
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2 headed turtle

November 16, 2011  

Mike Blumenthal wrote a blog post on the issue of have more than 1 Google Place page and included this picture of a 2 headed turtle.  I really didn’t know if I was writing the post to show the picture or to pass on good information.  I’ll let you decide. ~ AW

Google Places Basics: Two Business Listings Or One?

Category: Google Places (Maps & Local) – Mike – 10:31 am

Many small shop owners think of themselves as being in more than one business. They have (perhaps loosely and imprecisely) marketed themselves under two or more brands into their local market and the allure of doing so on Google Places is strong.

Should they continue to do so?

Scott of BreakTheSeal in the UK asked me how to best handle this situation. He inquired:

If you have a business, offering 2 separate services but at the same address, under slightly different names, is it good to have 2 separate Google Places profiles or to amalgamate them into 1?

My predicament comes from a current client, a hair salon that also offers a specialist wig service for cancer patients.

I’m not sure whether to create 1 for each side of the business, Trinity Hair Studio and Trinity Wig Specialists, to target their individual service, or to create one for a Hair & Wig Studio. Will Google presume they’re duplicates if the same brand name at the same address is used and disregard one, if not both?

My answer:

Posted in: AdzZoo, blog, Google, Google Places, NetCare, Training Info  
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Prospects forget 90% of what you said or told them within 72 hours!

November 16, 2011  

I have an insurance license so I get emails for that industry.  Today’s email is really appropriate for any company that sells products involving technical information – like AdzZoo’s products. The statistics from this study are amazing – “prospects forget 90% of what you said or told them within 72 hours”.  But there is a way to overcome that challenge by more than 600%. ~ AW

Insurance Sales: Weiss McGrath Retention Study

Posted on Tue, Nov 15, 2011  by Dan Viñal

Part of the underlying mechanics of what makes video so powerful as an insurance sales tool, is that it can significantly improve both the comprehension and retention of your message.

According to the Weiss-McGrath Retention study, audio/video alone can increase message retention (after 72 hours) by more than 600% over verbal or auditory communication, and more than 300% over written or visual communication.

This study shows that your clients and prospects forget 90% of what you said or told them within 72 hours.

Which means that after 3 days, they only recall 10% of what you said to them! No wonder they don’t seem to “get it”.

They’ve forgotten all the reasons you gave them for buying!

Video Improves Sales Communication

But if you use a video,

Posted in: AdzZoo, blog, Cold Call Training, NetCare, Qnanza, Training Info  
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Manta SMB Nation Survey: Retailers’ Holiday Expectations

November 15, 2011  

Manta conducted this study from September 30, 2011 to October 13, 2011 via an online Zoomerang survey of 792 retail small business owners, who are members of Manta-com and have claimed their Manta business profile- The margin of error is 3-45 percentage points.(Edited and revised from original – AW)

1. What marketing methods will you use to promote your holiday offerings? (select all that apply)
a. Email marketing  60%
b. Direct mail  22%
c. Flyers  32%
d. Advertising (TV, radio, newspaper)  27%
e. Online marketing  60%
f. Social media  75%
g. Special offers via your mobile application for smart phones  8%
h. Online deal sites (ie Flash sale sites Groupon, LivingSocial)  14%
i. Other, please specify  13%
2. How are your sales going into this holiday season vs last year?
Posted in: AdzZoo, blog, Business Owners, NetCare, Other, Training Info  
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2 very unusual – but very effective questions to ask your prospects

November 15, 2011  

I get many emails every day from ‘gurus’ I follow.  It is rare for me to get 2 gems in a row for the same person.

Not only do I love the questions but there is a valuable lesson to be learned about ‘listening for an answer’ when you are ‘talking’ to (with?) your prospect . ~ AW

Two Questions to Close a Sale
By Mike Brooks, www.MrInsideSales.com

I was having breakfast with a client last Friday, Spike Count of the Baxa Company, in Denver right before a training program I was delivering, and we were talking about the importance of asking questions and listening.  He told me that a few years ago he was working for a company selling an IT solution, and while dealing with a sales prospect who was the Director of IT, he was suddenly in front of the new CFO of that company and had to think fast!  Here is what he did. 

Posted in: AdzZoo, blog, Business Building Tips, Cold Call Training, Engage, Miscellaneous, NetCare, Qnanza, Sales Scripts, Training Info  
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