Category Archives: Other
After hemming and hawing for a bit about this post, I think it’s worth sharing even if you end up thinking Well, that’s a bit of a no-brainer, Matt. (Feel free to leave a comment to that effect if you’d like.)
Anyhoo, this comes from a recent Boston Consulting Group study that covered a wide range of web-related topics — one of which is the effect that web use has on small business sales growth.
In a nutshell, the study confirms what you surely would’ve assumed to be true: The more active a small business is in using the web to market itself, sell products, and support its customers … the higher growth that business will experience.
In the U.S., businesses classified as “high web” experienced 10 percent sales growth over the past three years, while “medium” and “low web” SMBs experienced a 5 percent decline.
By Lauren Johnson March 20, 2012
Cirque Du Soleil’s click-to-call mobile ads
This is from an interview with John Doerr, Co-President of RAIN Group. The following in a summary and there is a pod cast with the entire interview that you can down load at http://www.raintoday.com/pages/8069_podcast_episode_156_the_biggest_mistake_people_make_when_cold_calling_prospects.cfm .~ Alex Weiss
Interview with John Doerr
When you make cold calls or send prospecting emails, should you try to sell the person on the value of your services—of what you have to offer?
If you answered yes, you are wrong. You want to sell them on the value of meeting with you, says RAIN Group Co-President John Doerr.
“Just think about it: the person wasn’t expecting your phone call [and] doesn’t probably know who you are unless you are fortunate to have gotten a referral or a reference. And you’re trying to sell them on your value,” he says. “You don’t have 30 seconds. You don’t have three minutes. You’ve got five seconds. You’ve got 10 seconds. And so what you want to concentrate on is not so much the value of your service and what you have to offer but the value of the meeting. Why should someone talk to you?”
In order to get their attention, you have to
From the Google Mobile Ads Blog
It’s been four months since Google and its technology partners DudaMobile and Mobify provided over 500 Mobile, AL small businesses with free mobile-friendly sites. The event was part of Google’s GoMo initiative, and provided small business owners with an opportunity to build sites made for the small screen complete with mobile-friendly features like click-to-call and click-to-map. The Google team followed up with some of the business owners to see how the new mobile-friendly sites have helped their businesses grow. Simply put, mobile-friendly sites drive results. Check out how mobile-friendly sites helped to improve sales, site traffic and calls for five small businesses: Distinguished Young Women, Gulf Coast Exploreum Science Center, Spring Hill Medical Center, USS Alabama Battleship Memorial Park and Knotty N Nice.
Stephanie Bradford, Communications Director for Distinguished Young Women, the largest and oldest national
Posted: 13 Mar 2012 12:15 PM PDT
According to a new Mobile, Search and Renters study from Apartment Finder, mobile device owners are relying more and more on their handsets and tablets in the hunt for a new new apartment.
The study shows that 97 percent of apartment seekers who used a mobile device in their search process considered it a valuable tool, with 48 percent asserting it as “essential” and 49 percent stating it as “helpful.”
“What our latest study confirms is that
I usually only talk blog about issues relevant to the world of online marketing. Here is a change of pace.
For the last almost 10 years or so I have been paying attention to the brilliant presentations on every topic imaginable hosted by the TED organization. (“TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes.”)
Until today I have had many favorites but the one that really changed my thinking to the core was one by Salman Khan in 2004. He implemented a program and as of today has created over 3,000 videos already seen by over 2 million people worlwide. HE is well on its way to changing education as we know it (http://www.youtube.com/watch?v=nTFEUsudhfs).
What I saw today, I think will have a similar impact on the world. This is a 17 minute video (http://www.youtube.com/watch?v=4ErEBkj_3PY&feature=uploademai) from TEDTalks and you will not believe the last 2 minutes – the future is here. – Alex Weiss
This is a 17 minute video and you will not believe the last 2 minutes – the future is here.
Mobile will be the #1 game changer for your clients in 2012.
Mobile searches have grown 500% over the past two years.
Every day, more and more smartphone users search for products and services on the go. As a web professional, you already know the importance of mobile, and recognize that it presents a huge opportunity for you and your clients.
With the increasing importance of mobile websites, Google would like to help you explore the exciting opportunities that an agency like yours can bring to clients.
Ready to GoMo?
Google created the GoMo campaign to help businesses understand how to benefit from mobile, and to help you promote mobile opportunities to your clients. On howtogomo.com, you will find resources such as helpful talking points on why having a mobile site matters and best practices for building mobile sites. You will also find two useful tools to kickstart your mobile sales pitch:
Test your client’s site in our GoMoMeter to see how mobile friendly it really is. Receive a free, customized report!
A document filled with info you need to help clients understand why the mobile web is such an important opportunity.
Drive Performance and Build Brands With Mobile
61% of mobile users call a business after searching for it, and 59% visit the store location. Advertisers can now easily show customers where exactly their business is located, give the user directions, and provide a phone number for customers to click on – all within a mobile ad.
Learn all about the importance of mobile sites and mobile ads for your clients.
You would think with all the talk about social and videos that the answer would have been Facebook and You Tube. I just came across a study done by the Pew Research Center in August 2011 (http://www.pewinternet.org/~/media/Files/Reports/2011/PIP_Search-and-Email.pdf) that concluded , “Search and email still top the list of most popular online activities” “Two activities nearly universal among adult internet users”. ~ Alex Weiss